I’ve been a bit quiet on the blog front of late. In fact, taking a quick glance at the calendar I notice that more than a month has passed since I put finger to keyboard for the purposes of this little portion of the webosphere.
Not that I’ve been idle in this period you understand – not a bit of it. For starters I found myself in the entirely pleasant situation of being hired for a content writing project from the good people of UKChina Investments in London. This is a company set up to encourage investment into the UK (mainly London) from financially successful individuals and companies in China. I’ll be honest, at face value this is not a field I have enormous experience in, having never been to China nor, for that matter, ever looked to invest in the London property or financial markets.
This, though, is the challenge, the pleasure and, ultimately, the rewards of being a writer – in my humble opinion. To research and learn about something new; be it a business, subject, culture, person or environment and to then back your own ability to be able to apply your skills as a writer to create something legible, coherent and readable for the desired audience.
Now, of course, working with UKChina Investments wasn’t a complete leap into the dark for me. I’ve worked with businesses and groups of many a varied background and understand how companies tend to run, what they tend to be looking for. Nevertheless, this was still a new type of project, learning about areas of service that I’ve never personally worked in, and indeed, dealing and liaising with people I’ve never met before, not to mention the fact that this would be writing for an audience (namely wealthy Chinese business people) that, to my knowledge, I’ve never had to specifically tailor towards in the past.
This, I believe, is what the content and copywriter does – this is the value that he or she brings to a business or project. A writer who’s worth their salt will be able to learn about the needs of a the client, the nuances and particularities of each specific job, to research the subject area – after which they can apply their craft to the task, providing exactly the right voice, delivering the message to the required audience in the manner that the client wishes.
Which is why, if you’ll forgive the self-congratulatory tone, at the end of the project, you receive an email saying
“You’ve done a brilliant job! Thank you. We would definitely recommend you to friends and business colleagues. Many thanks again for your work and help”
it really does make it all the more worthwhile and doesn’t half encourage you to keep tapping away on that keyboard.
EDIT – Uk China Investments is now live – click here to take a look.