Copywriting For The Sanford Clinic

Copywriting For The Sanford Clinic

Eat Yourself Healthy with the Lashford Technique

Sometimes you get writing assignments that really pique the interest.

Over the past few months I’ve had the great pleasure to have written copy & content for Stephanie Lashford and her health & nutrition organisation – The Sanford Clinic.

The clinic itself has been in existence for over 20 years and, through Stephanie’s own ‘Lashford Technique’ has helped thousands of clients to better health & well-being. The treatment is founded upon Stephanie’s background as a nutritionist and teacher and is based on investigating an individuals eating habits and lifestyle in order to find things in their diet or environment which may be causing problems to their health or general vitality.

It’s been a fascinating process and a thoroughly enjoyable experience where I’ve learnt a huge amount about just how impactful our diets, lifestyles and environment can be on our health.

The project thus far has centred upon the re-launch and re-branding of the Sanford Clinic. Based in Cardiff the clinic has always been a fairly standard type clinic with in-person, face to face consultations and investigation. However, Stephanie has been keen to move the process into the 21st Century, digital age by introducing the clinic as an online operation where clients can be taken through their own personalised plans via online communications. This of course widens the scope for new people to have access to the clinic and cuts out the need for people who may be suffering with their health to travel any distance at all.

For my part, I’ve been writing the content for pages of the new, soon-to-be-launched website – a job that has been as educational as it has fun.

As I say, it’s a fascinating area of the health industry to be involved and one in which I’ve thoroughly enjoyed and look forward to more projects with the Sandford Clinic in the future.

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